A jewelry making home business is not only fun and creative but can also be very profitable if you know how and where to sell your handmade jewelry. Here are some affordable and accessible ways to build your homemade jewelry business and earn good income with this home based business opportunity.
Local Craft Shows
This is a great way to start selling your handmade jewelry and to begin building a customer base. There are a number of ways to find craft show listings including your local Chamber of Commerce, local newspapers, craft stores and online resources. Try to find out from other craftspeople what shows they recommend and build up a workable schedule of worthwhile craft fairs and shows.
Create a beautiful display that draws customers to your booth. Make sure your jewelry is well laid, displayed as individual pieces and accessible - people want to be able to easily pick up items to examine closely and try them on. Tables that are cluttered or piled with jewelry items make it difficult for customers to find what they want. Too many different options creates confusion and often results in people choosing nothing!
Make sure a business card with your contact details goes into the bag of every purchase. Ask customers for their email addresses so that you can establish a database to send out updates about special offers, new jewelry ranges, jewelry ideas and tips etc.
Internet Marketing
This is a growing and popular way to market your jewelry making home business. One internet marketing option for your handmade jewelry is selling on eBay.
eBay is a highly competitive market for jewelry but it is possible to successfully sell on eBay if you follow some tried and tested steps. These include having a big enough inventory of handmade jewelry items to successfully showcase your particular style in an eBay store and to have ongoing auctions. You should have a listing strategy that includes an eBay Store that displays your items at a fixed price and individual auction listings which help buyers to find your store. Make sure your listing uses the correct keywords to attract buyers and accurately describes the item. A good quality photograph is essential to gaining trust and interest. Your pricing strategy is also key to successful sales. Do some research to find out what similar jewelry pieces have sold for and stay competitive. eBay is an inexpensive way to promote your jewelry making home business but it takes time and planning. Be prepared to commit sufficient time to managing the whole process properly.
Lunch Hour Shows
This is an inexpensive and easy way to sell your jewelry. Visit local businesses and get permission to set up a small jewelry show during the employees' lunch hour. People who work all day have very limited time to shop and welcome the opportunity to be able to do so at the workplace. It is a great way to build a customer base for your jewelry making home business and promote your beautiful jewelry items.
No comments:
Post a Comment